박기원 Park Ki-won , 강신겸 Kang Shin-kyum

DOI:10.21581/jts.2026.5.38.2.3 Vol.38(No.2) 3-24, 2026

This study examines how the discourse of regional extinction is reproduced through tourism policy discourse in local newspapers. Using Fairclough’s three-dimensional model of Critical Discourse Analysis (CDA), the study analyzes 50 editorials and opinion columns published in six daily newspapers in the Gwangju- Jeonnam region between October 2021 and October 2025, using the keywords “regional extinction AND tourism” and “local extinction AND tourism.” The articles were concentrated in 2023-2024, suggesting a period of discourse institutionalization. The analysis shows that normative and metaphorical expressions, combined with data-driven language, intensified crisis narratives and reinforced the perceived necessity of administrative intervention. Through the repeated citation and reinterpretation of government announcements, local media functioned as co-producers of policy discourse, reinforcing a cyclical narrative of “crisis-action-performance-normalization” that legitimized tourism-centered policy responses. These findings highlight the need to reconsider dominant tourism policy discourses and to promote alternative narratives that emphasize regional sustainability and resident-centered development.

지방소멸 담론, 지역관광 정책, Fairclough 3차원 모형, 비판적 담론분석(CDA), 지속가능한 관광, Regional Extinction Discourse, Regional Tourism Policy, Fairclough’s Three-Dimensional Model, Critical Discourse Analysis (CDA), Sustainable Tourism

홍서윤 Hong Seo-yoon , 이훈 Lee Hoon

DOI:10.21581/jts.2026.5.38.2.25 Vol.38(No.2) 25-55, 2026

This study aims to explicate the meaning of identity formation through leisure-sport experiences among persons with physical disabilities who participate in pickleball. Leisure sport is not merely a form of physical activity, but also a social practice that integrates bodily movement, social interaction, and role performance within a group. Through this process, participants come to understand and express themselves while constructing their identities. In-depth interviews were conducted with 10 players and analyzed using Giorgi’s phenomenological method. The analysis yielded five overarching themes: resolving participation barriers, understanding one’s body, efforts to overcome frustration, perceived changes in everyday life, and the formation of a new identity. Identity formation was revealed as a process in which life and daily routines are reorganized around pickleball, leading to deeper self-understanding and recognition of a new self. The findings indicate that the psychosocial and emotional dynamics within inclusive sport help participants recognize themselves as equal members and transform negative disability-related self-perceptions into positive self-recognition. This study contributes to the field of disability leisure studies and offers practical implications for promoting leisure sport participation among persons with disabilities.

장애인, 여가, 정체성, 여가스포츠, 스포츠, 피클볼, 현상학연구, Giorgi, People with disabilities, PwD, identity, leisure, sports, pickleball, phenomenology

김문경 Kim Mun-kyeong , 성현곤 Sung Hyun-gun

DOI:10.21581/jts.2026.5.38.2.57 Vol.38(No.2) 59-81, 2026

The growing global interest in Korean culture has led to an increase in foreign visitors to Korea. However, the growth in repeat visits has remained limited. Previous studies have primarily focused on qualitative determinants of revisit intention, offering limited insight into actual revisit behavior. Moreover, despite the diversification of destinations and tourism activities, empirical analyses examining how activity types influence revisit behavior across nationalities remain scarce. Using data from the 2024 Seoul Foreign Visitor Survey, this study investigates the relationship between activity types and both the frequency and probability of revisits through Multiple Correspondence Analysis (MCA) and a Multilevel Zero-Inflated Negative Binomial (ZINB) regression model. After redefining foreign visitors’ activity patterns through MCA, the study estimated their effects on revisit behavior using ZINB models with national-level random effects. The analysis yielded three main findings. First, activity types exert heterogeneous effects on revisit behavior. Second, visits to areas outside Seoul significantly increase the likelihood of revisiting Seoul. Finally, revisit behavior is shaped not only by individual characteristics and satisfaction, but also by the interaction between activity types and national contexts.

외국인, 재방문, 다중대응분석, 영과잉 음이항회귀모형, 도시관광, 활동유형, 다수준 모형, Foreign Tourists, Revisit Behavior, Multiple Correspondence Analysis(MCA), Zero-Inflated Negative Binomial(ZINB) Regression, Urban Tourism, Activity Types, Multilevel Modeling

이혜정 Lee Hye-jeong

DOI:10.21581/jts.2026.5.38.2.81 Vol.38(No.2) 81-98, 2026

This study analyzed Korean tourists’ perceptions of Japanese hot springs, which have recently regained popularity, and explored strategic implications for revitalizing domestic hot spring tourism. Using Textom, 847 online reviews posted on Naver, Daum, and Facebook between October 2022 and September 2025 were collected and analyzed. Frequency analysis, centrality analysis, and CONCOR cluster analysis were conducted to identify tourists’ cognitive structures. The findings revealed four major clusters: regional identity, destination convenience, attraction experiences, and accommodation service quality. Korean tourists perceived Japanese hot springs not merely as bathing facilities, but as restorative spaces that integrate tradition, natural scenery, and emotional healing. From the perspective of a restorative servicescape, non-routine experiences, attractiveness, and harmony emerged as key factors influencing satisfaction. In addition, physical environmental elements such as aesthetic appeal, cleanliness, and sensory atmosphere were identified as important evaluation criteria. These physical and emotional dimensions were found to be closely interconnected and to significantly influence tourists’ revisit intentions.

온천 관광, 회복적 서비스스케이프, 물리적 서비스스케이프, 텍스트마이닝, Hot Spring Travel, Restorative servicescape, Physical servicescape, Text Mining

안예지 Ahn Yea-ji

DOI:10.21581/jts.2026.5.38.2.99 Vol.38(No.2) 99-122, 2026

This study aims to explore the employment constraints faced by students in the airline cabin crew training department at ‘C’ University, considering both the practical nature of the field and the university’s emphasis on cultivating industry-ready talent to meet market demands. To achieve this objective, inductive qualitative content analysis, a form of qualitative secondary analysis, was conducted using interview data collected from 60 students majoring in the department. The findings identified the following employment constraints: first, limitations related to accredited foreign language proficiency and professional qualifications; second, limitations associated with academic achievement; third, physical and psychological health constraints; fourth, limitations related to physical condition and external appearance; fifth, career uncertainty; sixth, limitations within the academic environment; and seventh, difficulties in self-management and interpersonal relationship management.

항공 서비스, 취업 제약 요인, 진로지도, 취업 역량, Aviation services, employment constraints, career guidance, employment competencies

장아름 Jang A-reum , 이환의 Lee Hwaneui

DOI:10.21581/jts.2026.5.38.2.123 Vol.38(No.2) 123-145, 2026

This study examines how perceived negative passenger-to-passenger interactions in aircraft cabins influence airline brand image through the mediating role of negative memorable experiences, while also investigating the moderating role of cabin crew members’ outward attitudes. Negative interactions were conceptualized as a multidimensional construct. Survey data collected from 218 adult passengers were analyzed using structural equation modeling. The results show that discomfort-inducing behaviors and perceived rudeness significantly intensified negative memorable experiences, whereas physical interference and violations of rules and norms had no significant effects. In contrast, negative impressions weakened negative memorable experiences. Stronger negative memorable experiences were associated with more negative evaluations of airline brand image. In addition, cabin crew members’ outward attitudes partially moderated the relationships between negative interactions and memorable experiences. This study extends the understanding of airline service experiences by emphasizing the role of passenger-to-passenger interactions and memory-based evaluations in shaping airline brand image.

승객 간 부정적 상호작용, 부정적 기억경험, 항공사 브랜드 이미지, 항공 서비스, 객실승무원 외적 태도, Negative passenger-to-passenger interaction, negative memorable experience, airline brand image, airline service environment, cabin crew’s outward attitude

오한솔 Oh Han-sol , 김소진 Kim So-jin , 정철 Jeong Chul

DOI:10.21581/jts.2026.5.38.2.147 Vol.38(No.2) 147-170, 2026

This study investigates the psychological mechanisms through which cultural and artistic activities attract young people to local communities, based on self-determination theory. Focusing on Seonam Art Village in Dong-gu, Gwangju, the study examines how participation motivations influence involvement, visit intention, and migration intention, while also comparing these relationships across different participation types. Survey data were collected from young artists and youth aged 19 to 39 and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and multi-group analysis. The results indicate that intrinsic motivation positively influenced involvement, whereas extrinsic motivation did not. Involvement significantly affected both visit intention and migration intention, and visit intention further influenced migration intention. No significant differences were found across participation types. This study empirically demonstrates the process of relational population formation through psychological involvement and provides policy implications for culture- and arts-based youth attraction strategies in local communities.

관계인구, 청년, 문화예술활동, 자기결정성 이론, 관여도, 방문의도, 이주의도, Relational Population, Youth, Cultural and Artistic Activities, Self-Determination Theory, Involvement, Visit Intention, Migration Intention

송수진 Song Su-jin

DOI:10.21581/jts.2026.5.38.2.171 Vol.38(No.2) 171-193, 2026

This study investigates the impact of CEO ties on strategic change in hospitality firms and the moderating effect of industry complexity. Drawing on upper echelons theory and the social capital perspective, the study argues that CEOs’ external ties provide access to diverse and non-redundant information that facilitates strategic change. It further suggests that the benefits of such connections may depend on environmental conditions, particularly the level of industry complexity. Using a sample of publicly traded U.S. restaurant and hotel firms, this study employs panel data analysis with generalized estimating equations (GEE). The findings indicate that CEO ties are positively associated with the initiation of strategic change. However, the positive effect of CEO ties weakens as industry complexity increases. This study contributes to the hospitality and tourism literature by extending upper echelons theory through the incorporation of CEOs’ external social capital as a key determinant of strategic change. By integrating executive-level networks with environmental contingencies, the study provides a deeper understanding of how managerial social capital translates into strategic outcomes in the hospitality industry.

CEO 네트워크, 전략적 변화, 산업 복잡성, 사회적 자본, 최고경영자이론, CEO ties, strategic change, industry complexity, social capital, upper echelons theory

송섭규 Song Seob-gyu , 윤동환 Yoon Dong-hwan

DOI:10.21581/jts.2026.5.38.2.195 Vol.38(No.2) 195-222, 2026

This study investigates the structural relationships among digital literacy, career preparation behavior, and major satisfaction of tourism majors amidst the accelerating digital transformation. Digital literacy was dimensionalized into four sub-factors: Software (SW) Adaptability, Social Network Service (SNS) Utilization & Collaboration, Information and Communication Technology (ICT) Basic Competency, and Basic Office Ability, and analyzed using Structural Equation Modeling (SEM). The results indicate that SNS Utilization, ICT Competency, and SW Adaptability significantly enhanced career preparation behavior, whereas Basic Office Ability had no significant effect. Furthermore, career preparation behavior positively influenced major satisfaction. Regarding mediation, SNS Utilization demonstrated a full mediation effect, influencing major satisfaction only through career preparation behavior, while ICT Competency showed a partial mediation effect. These findings suggest that tourism education curricula should shift from basic office skills training to social networking and ICT-based practical education. This study contributes academically by identifying the multi-dimensionality of digital literacy and verifying the differential mechanisms of each competency type.

디지털 리터러시, 전공만족도, 진로준비행동, ICT기본역량, SNS활용능력, Digital literacy, Major satisfaction, Career preparation behavior, ICT basic competency, SNS utilization ability